4 Solutions Group Consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue. Those critical areas can be marketing strategy, competitive advantage, business model, any of the 9 drivers that I talk about, leverage, etc. Itās not a theoretical process and itās not only understanding the macro problem but also the nuances.
A business consultant, first of all, has to have the ability to understand function over form and cause over effect, because the consultant is going to either be brought in for a specific or a macro problem. A specific problem can be, āMy websiteās not getting any traffic.ā The macro problem can be, āWere not getting enough sales,ā or, āWeāre getting beat in the market.ā And youāve got to be able to be causation-focused. You have to first look at the effect, but then determine what is really causing it. And then youāve got to be able to deal not with form ā āOh, you just need better marketingā ā but you have got to be able to understand function.
You have got to know that the micro, the granular, reality-base alternatives and know that one alternative doesnāt fit all. Letās take a look at a complex business scenario as an example. Letās say that youāre selling a supplement for weight loss.